We appreciate that Initial's announcement to close their linen and workwear operation isn't brilliant news for you. However, choosing us as your new provider could be the best thing to happen to you!

"Yeah Yeah" you may be thinking,"...another laundry company trying to cash in on Initial's exit!" OK, we are - but then any laundry company worth it's washing powder is doing the same thing. So what's so different about Brilliant? Why choose us?

Firstly, we're better looking! What we mean is that we used to be known as ALS, and have recently remodelled ourselves to be better at what we do (it's like we had Trinny & Suzannah and Kim & Aggie pay us a visit!) With a group turnover in excess of £100m, we're now one of the country's largest, best-looking and most efficient laundry providers.

There's loads of reasons why we think we're your best choice (click on 'Brilliant AT A GLANCE' for starters). Basically, we'd put our heart and soul into ensuring moving your laundry to us goes as smoothly as possible with minimum disruption to your business (go on, become a Brilliant customer!)

At a Glance

Initial
workwear & linen customers

call us now on

0800 318 718

or send us an email

A Brilliant Offer. If you're a workwear user, we'll even wash your existing workwear items at 0.1p PER GARMENT until we're able to issue new stock to your people!